Acre is the leading region of environmental awareness in the Amazon rainforest, initiated by the action of the famous environmentalist Chico Mendes and taken forward by successive governments over the following decades. The idea put forward by Mendes, which has become a cornerstone of the sustainable development of the region, lies in the responsible use of forest resources, avoiding the destruction from the fires that would have transformed the forest into agricultural land. The government created the “Polo Moveleiro”, the Rio Branco furniture-production hub that brings together different companies in the area into a manufacturing district characterized by shared infrastructure. This center was the main promoter of “Acre design”, leading to the creation of the “Acre Made in Amazonia” brand that identifies products that have been developed in accordance with principles of environmental and social sustainability. This was first applied to the wood and furniture industry and then spread to other production sectors connected with local materials, such as rubber and bamboo. In order to enhance the human capital of the state and create a new generation of technicians and creators that is able to drive this type of development, the government has established a design school.